Retail Marketing Director - Digital/Social/Traditional

Company: ABC Warehouse
Location: Pontiac
Posted on: June 18, 2022

Job Description:

We are looking for the right individual to head up our marketing department that can jump right in and contribute to driving the continued growth and success of our companies. We're an in-house advertising/marketing team that work in conjunction with various agencies to provide everything to support the marketing for our companies. From point-of-purchase materials, e-mail marketing, on-line circulars, TV spots, social marketing, SEM, as well as managing our e-commerce platforms, and more. ABC Warehouse with corporate offices based in Pontiac, MI, a multi-channel retailer focusing on appliances, electronics, mattresses, and furniture. Family owned and operated since 1963, with forty-two brick and mortar locations operating in multiple states. Mickey Shorr Mobile Electronics is also part of the ABC Warehouse Group, operating fifteen Michigan locations.Requirements --- - - - - - -Traditional marketing experience, television, radio, print..--- - - - - - -General knowledge in Google AdWords/Google Analytics platforms. --- - - - - - -Familiarity of social marketing, contribute and direct our internal team/external agencies.--- - - - - - -Creative background, ability to collaborate, contribute and direct a multi-talented team.--- - - - - - -Clear understanding of Omni-channel retailing driving both in-store, and online conversion.--- - - - - - -BA in Marketing/related field, or significant equivalent experience.Abilities--- - - - - - -Comfortable in collaborating with upper management in defining, executing, and achieving company's strategic goals. Position reports directly to the CEO.--- - - - - - -Direct multiple outside agencies including brand creative, spot production, broadcast, and digital media placement.--- - - - - - -Manage and track large marketing budget, prepare monthly spending reports.--- - - - - - -Able to wear many hats and prioritize workflow according to demands.--- - - - - - -Attention to detail, ability to collect and analyze information, problem-solve, and make decisions.--- - - - - - -Strong communication and presentation skills.Responsibilities--- - - - - - -Defining monthly promotional planning utilizing all mediums to drive both offline/online sales.--- - - - - - -Collaborate with creative team and external agencies in defining and executing strong creative, and consistent messaging across all traditional and digital platforms.--- - - - - - -Work closely with Digital Manager in executing company's digital & social marketing presence.--- - - - - - -Strong focus in driving both in-store and on-line conversion through digital platforms.--- - - - - - -Work directly with merchandising team to drive successful marketing partnerships with major manufacturers and suppliers.

Keywords: ABC Warehouse, Pontiac , Retail Marketing Director - Digital/Social/Traditional, Advertising , Pontiac, Michigan