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Director of Marketing and Communications - $5,000 New Hire Signing Incentive

Company: Oakland Family Services
Location: Pontiac
Posted on: June 18, 2022

Job Description:

This position is a hybrid working model of both remote and in-office work.About Oakland Family ServicesOakland Family Services is a private, not-for-profit, human services organization that provides programs from our offices located throughout Oakland County. As a leader in child and family-focused services, Oakland Family Services reaches more than 40,000 individuals and 18,000 families each year. We offer a warm and engaging work environment and the opportunity to work with dedicated professional colleagues. In addition to excellent benefits, we offer flexible work schedules, advancement opportunities, work-life balance initiatives and more. Join our team and make a difference. Join us in our mission to build brighter futures for those we serve, while building your OWN brighter professional future.The Director of Marketing and Communications will provide leadership in the development and implementation of marketing and communications strategies that will increase awareness of Oakland Family Services' mission, programs, services, brand and achievements. The incumbent will execute communications and marketing strategies using both traditional, electronic including digital, and social media. The Director of Marketing and Communications will support the Development Department's goals in related marketing and communication activities.This position will report to the Vice President of Administrative Services.SPECIFIC DUTIES/JOB EXPECTATIONS:

  • Design and produce written and visual materials and other communications that support the goals of the Agency's strategic plan and all marketing and communications objectives, including but not limited to the following: OFS website (including blog),Agency program brochures, flyers and marketing materials, E-newsletters/newsletters, Social media platforms
  • Work with professional advertising and marketing firms to develop effective and professional materials. Design, write, and/or edit collateral materials that include, but are not limited to the following:
  • Annual Report
  • Annual Holiday Appeal materials
  • Display materials for community engagements
  • Resource Directories and materials produced by other organizations
  • Marketing materials used in promotion of agency programs and initiatives
  • Manage all in-house printing and work with print houses to manage all externally completed printing, cutting, binding, etc.
  • Manage all in-house printing and work with print houses to manage all externally completed printing, cutting, binding, etc.
  • Manage social media, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube or any other media determined to be advantageous in reaching the agency's key audiences. Oversee all collateral creation for social media use, including graphic, videos (both recorded and live) and infographics. Manage social media scheduling and data collection software (e.g., Sprout Social).
  • Manage all locations' Google Business profiles.
  • Manage digital fundraising and promotional campaigns, utilizing paid and earned media, paid and organic social media, print materials, e-mail marketing, etc.
  • Manage video creation for the agency, including internally created video and video created by working with external videographers and marketing firms. Internal creation of video necessitates interviewing clients, writing scripts, editing, shooting B-roll and some voice-over work.
  • Manage all advertising, including social media, Google, other digital advertising, billboards, bus advertising and other placements and sponsorships.
  • Work with program staff to identify and foster client testimonials in written, video and live form.
  • Understand the Benevon fundraising model and its implementation at Oakland Family Services and partner with Development staff around communications and marketing materials related to all Development and fundraising functions.
  • Partner with Human Resources to:
  • Develop and promote a clear Agency branding/marketing strategy related to working at Oakland Family Services.
  • Promote OFS as an "Employer of Choice" and/or "Top Workplace" via various mediums.
  • Create and promote video and written staff testimonials to use on Agency website, social media, etc.
  • Utilize social media to spotlight open positions, staff testimonials, etc. to aid in recruitment and retention of staff.
  • Monitor trends in social media tools, trends and applications.
  • Manage the agency's website, including all page and content design and creation.
  • Optimize website content to ensure search engine visibility and track and analyze all relevant data.
  • Establish press placement monitoring and procedures.
  • Lead e-mail marketing, including creation and distribution of regular agency newsletter, program-level newsletters and other campaign correspondence. Coordinate with Development department and Programs and use online methods to collect email address lists.
  • Develop and foster media relationships that lead to publicity and media coverage of the Agency and its activities. In partnership with program staff, develop opportunities for feature stories, print and broadcast interviews and public service announcements.
  • Work with public relations firm to achieve earned media.
  • Initiate frequent print and broadcast media contacts; write and distribute news releases regarding programs, services, special events, volunteer recognition, staff awards and other newsworthy activities.
  • Create and/or execute and maintain marketing plans for agency at-large and specific program areas.
  • Monitor metrics of the impact of social and traditional media on the overall marketing efforts relevant to the strategic goals.
  • Manage inventory of photos, both internal and purchased, used in Marketing and Communications.
  • Other duties as assigned by Vice President of Administrative Services.QUALIFICATIONS:
    • Master's degree in marketing, communications and media or other marketing related field preferred. Bachelor's Degree in marketing, communication and media or other marketing field required.
    • Minimum of 5 years of experience in communications, marketing, advertising or a related field in mid to medium size organization.
    • 3 years leadership experience supervising, and leading teams preferred.
    • Non-profit management experience preferred.
    • Selected candidates for this position must possess a sensitivity to the diversity of the Agency's service population including (but not limited to) differences of culture, race, religion, gender, sexual orientation, and socioeconomic characteristics.
    • Must be creative, with strong analytical, interpersonal and communications skills, both oral and written. Self-motivated with exceptional attention to detail.
    • Expertise and experience in planning and carrying out marketing and public relations techniques and strategies that effectively communicate about the organization to its many audiences.
    • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, LinkedIn).
    • Demonstrated experience in implementation of traditional, digital, and social media strategies to achieve results.
    • Demonstrated experience in printing, including knowledge surrounding printers, preparation of documents to print, color profiles and more.
    • Demonstrated experience in digital, traditional and social media advertising and media buying.
    • Experience in video creation.
    • Demonstrated ability in website design, search engine optimization and analytics.
    • Experience creating, executing and maintaining marketing plans and communications/editorial calendars.
    • Demonstrated writing (including speech writing) and proofreading ability.
    • Expertise and proficient knowledge of software to be used in the development of print and digital marketing and communications materials, e-mail marketing, website management and analytics, social media, and data collection including: Adobe Creative Cloud software, including InDesign, Illustrator, Photoshop and Premiere Pro Content management systems, such as Squarespace, E-mail marketing systems, such as Constant Contact, Office365 applications, Canva, Sharepoint and PowerBI
    • Social media scheduling and data collection software, such as Sprout Social
    • Google Analytics
    • Special abilities and skills necessary to perform tasks and that best meet the needs of the Agency also will be considered. Any standard above may be waived when compensating specifications or circumstances exist.As of Jan. 7, 2022, all new hires must:
      • (A) Already be fully vaccinated in advance of starting employment, OR
      • (B) Complete a single-dose vaccine - or - the first shot of a two-dose vaccine by their first day of employment at Oakland Family Services; those pursuing a two-dose vaccine have 30 days to complete the process and will be required to follow required testing protocols during the interim.Oakland Family Services complies with all applicable laws and regulations, and, as such, considers all requests for medical or religious exemptions from the vaccination requirements and offers legally entitled reasonable accommodations.

Keywords: Oakland Family Services, Pontiac , Director of Marketing and Communications - $5,000 New Hire Signing Incentive, Advertising , Pontiac, Michigan

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