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Marketing Automation Specialist

Company: United Wholesale Mortgage
Location: Pontiac
Posted on: September 13, 2022

Job Description:

 : The Marketing Automation Specialist is responsible for developing and executing email, marketing automation campaigns and customer journeys that drive the reputation and growth of the nation's #1 wholesale mortgage lender and Detroit's fastest growing company, UWM. In this role, you'll leverage our data and technology to build and send emails, develop, document and implement journeys, and solve key communication challenges. You'll collaborate with the marketing automation team (as well as other stakeholders) to optimize and the Salesforce Marketing Cloud ecosystem, maintain quality control and analyze campaign performance. If you love digging into the details, enjoy learning and growing with a supportive team of experts and thrive in a collaborative environment, this may be the perfect opportunity for you! WHAT YOU WILL BE DOING:
Developing and managing configurations within Salesforce Marketing Cloud
Championing compliance standards (i.e., CAN-SPAM and CASL) and best practices around analysis and requirements
Managing data extensions, data feeds, segmentations and integrations with Salesforce and our other data and technology platforms; problem solving integration issues
Building, testing and sending email, SMS and MMS messages and marketing automations
Ensuring assets delivered by the creative team match campaign specifications and delivery timeframes
Providing ongoing measurement and analysis of email campaigns; preparing data-driven recommendations for ongoing optimization of messaging and content
Problem solving with a high attention to detail
Proactively researching and making recommendations regarding new features, email marketing trends, changes in browser capabilities and multimedia development standards; ensuring best practices are followed and updated as needed
Act as a SME on Salesforce Marketing Cloud for internal teams and developer
Three+ years of experience developing emails and journeys in Salesforce Marketing Cloud, including Journey Builder, Automation Studio and Email Studio (or at least one year in Marketing Cloud with three+ years using similar systems)
Knowledge of HTML, CSS, SQL and AMP Script with experience in email coding optimization
Solid understanding of marketing processes and tactics and email best practices (ex: A/B testing, data cleaning)
Analytical skills with the ability to interpret and translate data into actionable steps
Curious, innovative and fast learner who is willing to bring new ideas to the table
Excellent project management, teamwork and communication skills
Strong verbal and written communicator
Salesforce Marketing Cloud email certification preferred, Interaction Studio experience a plus
THE PLACE & THE PERKS: Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It's all happening on UWM's campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement. It's no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It's at the very heart of how we treat each other, our clients and our community. Whether it's providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life. From the team member that holds a door open to the one that helps guide your career, you'll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you'll be welcomed here. Accepted here. And empowered to Be You Here. More reasons you'll love working here include: Paid Time Off (PTO) after just 30 days
Additional parental and maternity leave benefits after 12 months
Adoption reimbursement program
Paid volunteer hours
Paid training and career development
Medical, dental, vision and life insurance
401k with employer match
Mortgage discount and area business discounts
Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
Wellness area, including an in-house primary-care physician's office, full-time massage therapist and hair salon
Gourmet cafeteria featuring homemade breakfast and lunch
Convenience store featuring healthy grab-and-go snacks
In-house Starbucks and Great Lakes Coffee Roasting Company
Indoor/outdoor café with Wi-Fi
DISCLAIMER: All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer.

Keywords: United Wholesale Mortgage, Pontiac , Marketing Automation Specialist, Advertising , Pontiac, Michigan

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