Salesforce Marketing Cloud Specialist
Company: Mitchell Martin Inc
Location: Pontiac
Posted on: January 27, 2023
Job Description:
Our Client, provides mortgage lending sevices, is seeking an
Salesforce Marketing Cloud Specialist
Location: Pontiac, MI
Position Type: IT Full Time
Responsibilities:
- Developing and managing configurations within Salesforce
Marketing Cloud
- Championing compliance standards (i.e., CAN-SPAM and CASL) and
best practices around analysis and requirements
- Managing data extensions, data feeds, segmentations and
integrations with Salesforce and our other data and technology
platforms; problem solving integration issues
- Building, testing and sending email, SMS and MMS messages and
marketing automations
- Ensuring assets delivered by the creative team match campaign
specifications and delivery timeframes
- Providing ongoing measurement and analysis of email campaigns;
preparing data-driven recommendations for ongoing optimization of
messaging and content
- Problem solving with a high attention to detail
- Proactively researching and making recommendations regarding
new features, email marketing trends, changes in browser
capabilities and multimedia development standards; ensuring best
practices are followed and updated as needed
- Act as a SME on Salesforce Marketing Cloud for internal teams
and developers
Qualifications:
- Three+ years of experience developing emails and journeys in
Salesforce Marketing Cloud, including Journey Builder, Automation
Studio and Email Studio (or at least one year in Marketing Cloud
with three+ years using similar systems)
- Knowledge of HTML, CSS, SQL and AMP Script with experience in
email coding optimization
- Solid understanding of marketing processes and tactics and
email best practices (ex: A/B testing, data cleaning)
- Analytical skills with the ability to interpret and translate
data into actionable steps
- Curious, innovative and fast learner who is willing to bring
new ideas to the table
- Excellent project management, teamwork and communication
skills
- Strong verbal and written communicator
- Salesforce MarketingSalary: $80,000 - $100,000
Keywords: Mitchell Martin Inc, Pontiac , Salesforce Marketing Cloud Specialist, Advertising , Pontiac, Michigan
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