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Salesforce Marketing Cloud Specialist

Company: Mitchell Martin Inc
Location: Pontiac
Posted on: January 27, 2023

Job Description:

Our Client, provides mortgage lending sevices, is seeking an Salesforce Marketing Cloud Specialist

Location: Pontiac, MI

Position Type: IT Full Time

Responsibilities:

  • Developing and managing configurations within Salesforce Marketing Cloud
  • Championing compliance standards (i.e., CAN-SPAM and CASL) and best practices around analysis and requirements
  • Managing data extensions, data feeds, segmentations and integrations with Salesforce and our other data and technology platforms; problem solving integration issues
  • Building, testing and sending email, SMS and MMS messages and marketing automations
  • Ensuring assets delivered by the creative team match campaign specifications and delivery timeframes
  • Providing ongoing measurement and analysis of email campaigns; preparing data-driven recommendations for ongoing optimization of messaging and content
  • Problem solving with a high attention to detail
  • Proactively researching and making recommendations regarding new features, email marketing trends, changes in browser capabilities and multimedia development standards; ensuring best practices are followed and updated as needed
  • Act as a SME on Salesforce Marketing Cloud for internal teams and developers
    Qualifications:

    • Three+ years of experience developing emails and journeys in Salesforce Marketing Cloud, including Journey Builder, Automation Studio and Email Studio (or at least one year in Marketing Cloud with three+ years using similar systems)
    • Knowledge of HTML, CSS, SQL and AMP Script with experience in email coding optimization
    • Solid understanding of marketing processes and tactics and email best practices (ex: A/B testing, data cleaning)
    • Analytical skills with the ability to interpret and translate data into actionable steps
    • Curious, innovative and fast learner who is willing to bring new ideas to the table
    • Excellent project management, teamwork and communication skills
    • Strong verbal and written communicator
    • Salesforce MarketingSalary: $80,000 - $100,000

Keywords: Mitchell Martin Inc, Pontiac , Salesforce Marketing Cloud Specialist, Advertising , Pontiac, Michigan

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