Media Planner & Buyer

Company: United Wholesale Mortgage
Location: Pontiac
Posted on: March 20, 2023

Job Description:

:We are seeking a highly motivated and experienced Paid Media Planner & Buyer to join our team. The successful candidate will be responsible for leading the strategy and execution of our paid media efforts. In this role, you'll help define the right approach and media mix to meet business needs and connect with our audiences. You'll set up and deploy campaigns as well as monitor performance and optimize campaign parameters as needed.
If you are passionate about data-driven marketing and have a proven track record of success in a highly collaborative environment, we encourage you to apply for this exciting opportunity.WHAT YOU WILL BE DOING:

• Strategic Paid Media leadership supporting UWM's brands.
• Leads strategy, planning and buying across paid media channels
  • Includes Paid Media (Search, Display, OTT), Programmatic, and Traditional Media (TV, Radio, Print and OOH) and other platforms
    • Conducts research to identify target audiences and determine the best platforms for reaching them.
    • Analyzes and interprets data to optimize campaign performance and make recommendations for improvements; reports out on metrics on a bi-weekly and ad-hoc basis.
    • Develops, monitors and manages campaign budgets to ensure they are being used effectively.
    • Collaborates with cross-functional teams, including creative, research and third-party vendors to ensure campaign success.
    • Scopes new opportunities, leads initial discovery and delivers point of views on potential new vendors to expand our paid media scope and/or better connect with key audiences.
      • Leads the relationship with recruitment-specific platforms such as LinkedIn, Indeed, Glassdoor, Handshake, etc.
      • Executes strategies recommended by our ad fraud security partner to detect and prevent wasted ad spend.
        • Stays up to date with industry trends and developments to identify opportunities for growth.WHAT WE NEED FROM YOU:MUST-HAVE QUALIFICATIONS
          • Bachelor's degree in marketing, advertising, or a related field.
          • 5+ years of experience as a media planner/buyer, with a focus on performance-based campaigns and/or SEM.
          • Experience in executing paid media campaigns on platforms such as Google, LinkedIn and programmatic buying platforms.
          • Creative knack for constructing effective ad copy.
          • Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI's and the ability to use data to drive decisions.
          • Excellent communication and collaboration skills.
          • Highly accurate and accountable with a strong attention to detail.
          • Ability to work independently and manage multiple projects simultaneously.THE PLACE & THE PERKS:Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It's all happening on UWM's campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.
            It's no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It's at the very heart of how we treat each other, our clients and our community. Whether it's providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.
            From the team member that holds a door open to the one that helps guide your career, you'll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you'll be welcomed here. Accepted here. And empowered to Be You Here.
            More reasons you'll love working here include:
            • Paid Time Off (PTO) after just 30 days
            • Additional parental and maternity leave benefits after 12 months
            • Adoption reimbursement program
            • Paid volunteer hours
            • Paid training and career development
            • Medical, dental, vision and life insurance
            • 401k with employer match
            • Mortgage discount and area business discounts
            • Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
            • Wellness area, including an in-house primary-care physician's office, full-time massage therapist and hair salon
            • Gourmet cafeteria featuring homemade breakfast and lunch
            • Convenience store featuring healthy grab-and-go snacks
            • In-house Starbucks and Great Lakes Coffee Roasting Company
            • Indoor/outdoor caf-- with Wi-FiDISCLAIMER: All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer.

Keywords: United Wholesale Mortgage, Pontiac , Media Planner & Buyer, Advertising , Pontiac, Michigan