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Marketing Platform Strategist

Company: United Wholesale Mortgage
Location: Pontiac
Posted on: June 6, 2024

Job Description:

:The Marketing Platform Strategist is responsible for planning, developing and deploying website strategy, updates and enhancements for our B2C marketing platform, Brand 360 a free marketing portal we created to help our broker partners stay connected to past clients and grow their business.In this role, youll identify gaps and opportunities to better meet client marketing needs and drive business value. Youll optimize the platform experience to improve usability and scalability. Youll develop project briefs and execute plans to bring new capabilities to life. And youll own and implement content and production schedules, ensuring accuracy, timeliness and relevance.If you are a strategic thinker who loves building brands through creative content and engaging digital experiences, are a driver of continuous optimization, and thrive in a collaborative and learning-focused environment, this may be the perfect opportunity for you!WHAT YOU WILL BE DOING:Regularly evaluating client needs and expectations, platform usage, competitor offerings, user experience and borrower trendsIdentifying new opportunities and providing strategic recommendations to guide future enhancements or and prioritiesTranslating new and enhanced UWM product and service offerings to relevant consumer-facing messagingInitiating and managing the sites marketing content lifecycle, including the editorial calendar, production schedules and content inventoriesCrafting creative briefs and collaborating with cross-functional teams including digital, creative, sales and technology to develop and deploy updates that increase overall engagement and drive client successProject managing the platform redesign from initial strategy through deploymentEnsuring site remains compliant, mitigating risksActing as a subject matter expert (SME) on platform capabilities, content and prioritiesWHAT WE NEED FROM YOU:Must Have Qualifications:Bachelors degree or greater3+ years of experience in digital marketing, with a focus on brand, website or content strategyAbility to interpret and translate data sets (i.e., audience analytics or website performance) into actionable content strategies and tacticsAbility to write compelling creative briefs and develop contentExcellent project management, teamwork and communication skillsCurious, positive, collaborative and solution-focusedHands-on experience with publishing tools, CMS systems and/or web development or deploymentClear understanding of the B2B2C model to drive customer growth; experience with B2B2C platforms a big plusMortgage or financial services experience not necessary, but a plusTHE PLACE & THE PERKS:Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? Its all happening on UWMs campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.Its no wonder that out of our six pillars, People Are Our Greatest Asset is number one. Its at the very heart of how we treat each other, our clients and our community. Whether its providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.From the team member that holds a door open to the one that helps guide your career, youll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, youll be welcomed here. Accepted here. And empowered to Be You Here.More reasons youll love working here include:Paid Time Off (PTO) after just 30 daysAdditional parental and maternity leave benefits after 12 monthsAdoption reimbursement programPaid volunteer hoursPaid training and career developmentMedical, dental, vision and life insurance401k with employer matchMortgage discount and area business discountsFree membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball courtWellness area, including an in-house primary-care physicians office, full-time massage therapist and hair salonGourmet cafeteria featuring homemade breakfast and lunchConvenience store featuring healthy grab-and-go snacksIn-house Starbucks and DunkinIndoor/outdoor cafe with Wi-FiDISCLAIMER: All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is 'at-will.' UWM is an Equal Opportunity Employer. By selecting Apply for this job online you provide consent to UWM to record phone call conversations between you and UWM to be used for quality control purposes.by Jobble

Keywords: United Wholesale Mortgage, Pontiac , Marketing Platform Strategist, Hospitality & Tourism , Pontiac, Michigan

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