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Email Marketing Specialist

Company: United Wholesale Mortgage
Location: Pontiac
Posted on: May 12, 2022

Job Description:

:The Email Marketing Specialist is responsible for developing and executing email and text message campaigns that drive the reputation and growth of the nation's wholesale mortgage lender and Detroit's fastest growing company, UWM.In this role, you'll be responsible for building and sending emails, developing and testing subject lines, maintaining quality control and analyzing campaign performance. You'll have the opportunity to work with a highly talented marketing team and other business stakeholders to fulfil our emails needs, while balancing out the overall marketing calendar.WHAT YOU WILL BE DOING:Coordinating the creation of assets with the creative team to ensure on time delivery according to the marketing campaign calendarWorking collaboratively with Digital Analysts and Brand Strategists to ensure the right message is delivered to the right audienceBuilding, testing and sending email, SMS and MMS messagesTesting and optimizing subject lines in recurring campaignsProviding ongoing measurement and analysis of email campaigns; Prepare data-driven recommendations for ongoing optimization of messaging and contentStaying informed on email marketing trends, changes in browser capabilities and multimedia development standardsWorking closely with the Email Marketing Team to support automated marketing campaignsIdentifying content needs and developing/writing contentWHAT WE NEED FROM YOU:Two years of experience in Salesforce Marketing Cloud (or ExactTarget) or similar platformsSolid understanding of marketing processes and tactics (ex: A/B testing)Analytical skills with the ability to interpret and translate data into actionable stepsCurious, innovative and fast learner who is willing to bring new ideas to the tableExcellent project management, teamwork and communication skillsStrong verbal and written communicatorKnowledge of HTML, CSS, SQL preferredTHE PLACE & THE PERKS:Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It's all happening on UWM's campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.It's no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It's at the very heart of how we treat each other, our clients and our community. Whether it's providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.From the team member that holds a door open to the one that helps guide your career, you'll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you'll be welcomed here. Accepted here. And empowered to Be You Here.More reasons you'll love working here include:Paid Time Off (PTO) after just 30 daysAdditional parental and maternity leave benefits after 12 monthsAdoption reimbursement programPaid volunteer hoursPaid training and career developmentMedical, dental, vision and life insurance401k with employer matchMortgage discount and area business discountsFree membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball courtWellness area, including an in-house primary-care physician's office, full-time massage therapist and hair salonGourmet cafeteria featuring homemade breakfast and lunchConvenience store featuring healthy grab-and-go snacksIn-house Starbucks and Great Lakes Coffee Roasting CompanyIndoor/outdoor caf-- with Wi-FiDISCLAIMER: All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer. Apply for this job online Refer this job to a friend Share on your newsfeed Connect with UWM! Not sure what to apply for? Connect with us to speak with a recruiter and explore opportunities!

Keywords: United Wholesale Mortgage, Pontiac , Email Marketing Specialist, Other , Pontiac, Michigan

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